Trademark Infringement Cease and Desist Notice Format
A trademark cease and desist notice tells another business that its mark, name or trade dress infringes your registered trademark or passes off your goodwill, and demands that it stop use, withdraw infringing goods and give an undertaking within a short period. It relies on the Trade Marks Act, 1999 and is usually sent before seeking an injunction.
When to send this notice
Use this notice when someone is using a mark identical or deceptively similar to yours for the same or related goods or services, registering a confusing domain or social handle, or selling counterfeit goods. If you need immediate protection — for example, a product launch or counterfeit stock in the market — speak to counsel first, as a notice can alert the other side and a direct suit with an urgent injunction may be better.
Statutory basis
Section 29 of the Trade Marks Act, 1999 defines infringement of a registered trademark, and Section 28 gives the registered proprietor the exclusive right to use it. For unregistered marks, the common-law action of passing off is preserved by Section 27(2). Section 135 provides civil remedies including injunction, damages or an account of profits, and delivery up of infringing goods; Section 134 allows the suit to be filed where the proprietor carries on business. Applying a false trademark and selling goods bearing it are offences under Sections 103 and 104. Section 142 gives a remedy against groundless threats of infringement proceedings, so the notice should be well founded and not overstated. IP suits are commercial disputes under the Commercial Courts Act, 2015, which requires pre-institution mediation unless urgent interim relief is sought.
[ON THE LETTERHEAD OF THE ADVOCATE] By Registered Post A/D, Courier & Email Date: [DD/MM/YYYY] To, [Name of Infringing Party / Company] [Address] Subject: Cease and desist notice for infringement of the trademark "[MARK]" and passing off. Sir/Madam, Under instructions from my client, [Proprietor Name], [a company incorporated under ___], having its office at [Address], I serve upon you the following notice: 1. That my client has been using the trademark "[MARK]" [and logo] continuously since [Year] in respect of [goods/services], and has built substantial goodwill and reputation in it through [sales, advertising, online presence]. 2. That my client is the registered proprietor of the mark under Registration No(s). [___] in Class(es) [___], valid and subsisting (copies enclosed). [Where unregistered: my client has prior and continuous use and goodwill in the mark.] 3. That it has come to my client's notice that you are using the mark "[INFRINGING MARK]" [and/or the domain / handle ___] for [goods/services], which is identical with or deceptively similar to my client's mark, as shown in the enclosed comparison. 4. That such use, without licence or consent, is likely to cause confusion and deception among the trade and public, and constitutes infringement under Section 29 of the Trade Marks Act, 1999 and passing off. I therefore call upon you, within [seven (7) / ten (10)] days of receipt of this notice, to: (a) immediately cease and desist from using the impugned mark or any deceptively similar mark, in any form or medium; (b) withdraw and surrender all goods, packaging, labels and promotional material bearing it; (c) [withdraw / abandon trademark application no. ___ / transfer the domain ___ to my client]; (d) disclose your sales under the impugned mark; and (e) furnish a written undertaking to this effect. If you fail to comply, my client shall initiate proceedings for injunction, damages or rendition of accounts, delivery up and costs under Section 135 of the Act, and such other action as is available in law, without further notice. This notice is without prejudice to my client's rights, all of which are reserved. [Advocate Name] [Enrolment No. / Contact]
Replace every [placeholder] with your own details before use.
How to send this legal notice
From draft to proof of delivery and the next legal step.
Confirm your registration status, classes and dates of use, and collect evidence of goodwill (sales, ads, reviews).
Document the infringement with dated screenshots, test purchases, invoices and product photos.
Assess whether a notice or an immediate suit for urgent injunction is the better first step.
Draft a precise notice that avoids exaggerated threats, given the groundless-threats remedy.
Serve it by post, courier and email to the business and, where relevant, notify marketplaces or registrars separately.
If there is no undertaking, file a suit (with pre-institution mediation unless urgent relief is sought).
Frequently asked questions
Can I send a cease and desist notice without registration?
Yes, for passing off, if you can show prior use and goodwill. A registered mark gives a stronger infringement claim under Section 29 and easier proof.
What if the other party has also applied for the mark?
You can oppose their application before the Trade Marks Registry within the opposition period after advertisement, in addition to sending a notice and suing for passing off or infringement.
Can a cease and desist notice backfire?
Yes. Section 142 lets a person threatened with groundless infringement proceedings seek a declaration, injunction and damages. Keep the notice accurate and backed by evidence.
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Related tools and guides
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